August 1, 2013 07.08 Europe/London By Robert Briel
SuperstarsSuperstars World has launched the world’s first dedicated motor sports app for smart TVs in cooperation with NetRange.
The Superstars World application includes on-demand highlights from each round of the Superstars International Series and GTSprint, with live streaming and other formats to be added from 2014. The launch of the smart TV application is aimed at expanding and improving the worldwide TV distribution of Superstars and GTSprint, which already covers 195 territories (61 in full live) through 210 different broadcasters, for a potential reach of 1.4 billion spectators.
“We are happy to provide our fans with another opportunity to experience the fascination of the Superstars World,” said Vincenzo Lamaro, managing director of FG Group. “Our goal is to deliver top racing entertainment, so we naturally embrace new ways to interact with our fans and followers.”
The multi-platform application developed by NetRange can be selected from the pre-installed smart TV portal. It is available in 69 countries world-wide on smart TV devices and set-top boxes with a NetRange portal such as Loewe, Sharp and TCL Thomson.
“I am a great fan of motor sports myself. Together with SWR and _wige, NetRange created a unique content proposition. The new Smart TV media industry offers a wide range of opportunities for sports rights holders and we are very happy that SWR and _wige partnered with us in order to make these great racing series available for fans around the globe,” comments Jan Wendt, Managing Director of NetRange.
The cooperation between SWR and NetRange has been initiated by _wige Media. As marketing and distribution partner of the Superstars World since 2010, the German media agency oversees the series’ international TV and moving image coverage.
NetRange is a provider of brand-independent smart TV portal solutions. NetRange is operating integrated, worldwide, full-service smart TV portals for clients such as Sharp, Ikea, Loewe, Vestel and Astra Deutschland’s HD+ platform.