ugust 1, 2013 07.23 Europe/London By Robert Briel

eros nowEros International’s dedicated online service,, is joining YouView, offering hit Asian movies like Chakravyuh, Dabangg, Khiladi 786, Milenge Milenge and Love Aaj Kal.
Viewers can rent films on a pay-per-view basis for £2, or buy unlimited access to around 20 Bollywood films, to watch on demand, with the £5 Eros Now Boost subscription.
The new offer from Eros sits alongside the Asian Boost and Star TV Boost packages, which means TalkTalk now offers eight Asian channels and an on demand movie service.
The Star TV Boost offers movies and entertainment through channels Star Gold, Star Life OK and Star Jalsha plus bonus channel Star Plus, and can be viewed 24 hours a day with shows aired in real time.
Laurence Miall-d’Août, TalkTalk’s director of TV, said: “ErosNow is the latest international content partner to join YouView from TalkTalk, and we have a lot more specialist channels coming on board.
Rishika Lulla Singh, CEO ErosNow added, “ErosNow continues to engage digital audiences of Indian films worldwide and provide them with the best in Bollywood. Aligning with a leading service provider like YouView from TalkTalk helps us reach out to the broader Asian Diaspora in Britain”