Editor | 01-08-2013
Multi-platform broadcast technology provider Red Bee Media has signed an exclusive multi-year deal with Box TV to provide broadcast services for its network’s portfolio of music channels.
Under the terms of the deal which is effective immediately, Red Bee Media will provide playout, media management and post-production services for all seven of Box TV’s channels including 4Music, claimed to be the UK's most watched music TV channel, as well as The Box, Smash Hits, Kiss, heat, Magic and Kerrang!
A joint venture between Channel 4 and Bauer Media, Box TV claims its portfolio attracted between April and June 2013 an average of 15.5 million viewers a month, The channel is available on all major platforms and also broadcasts through dedicated simulcast players hosted on the relevant websites to offer content to be consumed on the web and via mobile and tablet devices. Box TV also developed in May 2013 what it claims was an industry-first interactive TV portal giving 4Music Freeview viewers access to Magic, Kiss and Kerrang! via the red button.
Commenting on what the deal will bring to the channel Scott Monks, Director of Operations, Box TV, said: “For 20 years Box TV has managed its own bespoke playout, doing things that the competition could only dream about. Now we have chosen to put our playout in the very safe hands of specialists Red Bee Media as we increase our focus on delivering the very best editorial content and distribution across new digital and international platforms.
"Box TV will continue to drive interactive content and social media via it’s specialist in house production team with live connectivity to Red Bee Media’s playout facility. Red Bee Media with its very credible clients and existing relationship with Channel 4, a 50% owner of Box, was the perfect choice of partner.”