August 4, 2013

Chello Central Europe has appointed CEE TV channel distribution specialist Tematic Cable to manage its Romanian operations.

Chello Central Europe recently said that it would restructure its Romanian business and appoint a local agent to handle sales and marketing, as it plans to close its Bucharest office on September 30, 2013.

Chello Central Europe’s business consists of its seven TV channels – including Minimax, FilmCafe, MGM and Sport1 – Chello Zone’s six wholly owned, partnership and managed channels, and a further 17 represented channels.

Dr. Balázs Hajós, Director of Affiliate Sales Chello Central Europe said, “Our goal is to expand and further improve our business and services in Romania. I am sure that Tematic Cable will be an excellent partner to achieve this.”

Chello Central Europe is a business unit of Chellomedia – the content division of Liberty Global.