SES wins 15-year free-to-air deal in South Africa
Joseph O'Halloran | 08-08-2013
Leading satellite operator SES has closed a 15-year contract with Platco Digital to broadcast a new free-to-air service in South Africa.
The sister company of the South African independent broadcaster e.tv will take two transponders to reach audiences in South Africa’s urban and remote areas through direct-to-home (DTH) transmission of a new TV channel platform. Platco Digital has given itself an option for additional capacity on the SES-5 satellite at 5 degrees East, one of the company’s flagship orbital slots, in 2014 in line with future plans to expand across Southern Africa.
“Platco Digital will offer local and international television businesses the opportunity to broadcast free-to-air channels on the DTH platform, in addition to the Digital Terrestrial Television and Mobile TV platforms,” commented Marcel Golding CEO of Sabido Investments, a media group with holdings in a variety of broadcasting, content, production and distribution businesses and owner of both Platco Digital and e.tv. “Sabido is excited about this new multi-platform initiative, which will provide South African and African viewers more entertaining, informative and educational programming for free.”
“This agreement is an important step for the growth of the major South African free-to-air broadcaster and the development of direct-to-home TV reception in Africa’s dynamic emerging markets,” added Ferdinand Kayser, chief commercial officer of SES. “It shows that satellite can help broadcasters overcome the challenges of terrestrial coverage, reach large audiences and extend their services with free-to-air programmes. Based on our extensive experience in other parts of the world, SES is well established to provide broadcasters with the highest quality satellite capacity to build a high value neighbourhood and grow DTH satellite TV across the continent.”