Growth slows for Telekom's Entertain

Jörn Krieger | 08-08-2013

The loss of the Bundesliga rights to Sky Deutschland has had a severe impact on Entertain, with the IPTV platform of national German telco Deutsche Telekom gaining only 42,000 new customers in Q2 2013 compared to 70,000 in Q1.

In Q2 2012, Entertain acquired over 100,000 new customers. In total, the IPTV service had 2.08 million customers on 30 June 2013.

With the kick-off of the new football season, Telekom will offer Entertain customers the Sky Bundesliga package instead of its own Bundesliga service LIGA total!. It seems that this has resulted in many households considering that Entertain is no longer an alternative to Sky.