Kantar Media invests in SecondSync

August 9, 2013 10.50 Europe/London By Julian Clover

Kantar Media has acquired a minority stake in the social TV analytics company SecondSync.

Kantar, which delivers audience measurement and analysis in over 60 markets worldwide including the UK, entered into a data sharing agreement with SecondSync earlier this year.

Andy Littledale, managing director of SecondSync commented: “We broke new ground in the UK with our Social TV Dashboard, helping broadcasters and advertisers make sense of the big data coming out of social media. Cementing a close partnership with the leading player in audience measurement will enhance our existing products and help Kantar Media bring to market something that will really make an impact in TV planning.”

Kantar Media is part of Kantar, the data investment management division of WPP.