LOVEFiLM brings NBCUniversal kids' programming to UK

Michelle Clancy | 10-08-2013

Amazon's European online video service LOVEFiLM has inked a deal to bring children's programming from NBCUniversal to the LOVEFiLM Instant Streaming Service.

As a result of the partnership, members can now stream a range of television series and films featuring beloved characters from the NBCUniversal library, including Curious George and Barbie: Princess Charm School.

Additional children's TV series included under the agreement include classic franchises such as The Land Before Time, based on the American animated adventure film; Maisy, the animated series based on the picture books created by British illustrator, Lucy Cousins; and the animated stop-motion series about a crime-busting mouse, Rastamouse.

"From talking to our members we know there is a real demand for top quality entertainment for younger viewers, so we are delighted to add such great shows to our already vast library of kids content," said Simon Morris, CMO at LOVEFiLM. "From nostalgic classics to modern favourites, there is a wealth of child-friendly series available on LOVEFiLM Instant and these latest additions allow us to offer our ever-growing audience more choice than ever before."

Earlier in the week, Amazon added shows from Viacom International Media Networks for its LOVEFiLM video-on-demand (VOD) service in Germany.

That offering comprises series aired by Viacom's channels Nickelodeon, Comedy Central and MTV, including the children's programmes SpongeBob and Blue's Clues from Nickelodeon. Comedy Central will contribute Reno 911!, a parody on US police series.