OV Guide adds content discovery to free Android movie app

Parent Category: News | 11-08-2013

OVGuide, a Los Angeles-based online video guidance company, has launched of the newest instalment of its free movie app across Android devices, which offers enhanced navigation and discovery aspects.

Previous versions of the application made more than 4,000 full movies available to watch for free, with ads inserted to generate revenue for the content owners. Upcoming trailers and clips were also available within the app as supplemental content. The new version of the application introduces search functionality, ability to link the user to titles on Netflix, Amazon Prime and other online streaming services, geo detection and a dedicated section allowing users to watch the latest in celebrity news.

"The addition of these latest features to the Android App creates a similar experience to our website, with robust discovery and search tools paired with an expansion of video content to categories beyond the movie vertical," said Tom Dodson, vice president of operations at OVGuide.

The Android application follows the launch of OVGuide's application on iPhone at the end of 2012 and the subsequent launch of the application on iPad and Roku this year.

The new version also marks the first time that users can download OVGuide internationally with availability in the UK, Canada and Australia and includes plans to expand to more countries.

The US version of the application is rapidly approaching two million downloads in the last eight months across iPhone, iPad, Android phone and Roku, with iOS accounting for around 60% of the downloads, the company said.