Gabriel Miramar-Garcia | 14-08-2013
Grupo TVCable Ecuador, Ecuador's largest cable operator, is kicking off a TV everywhere trial and other enhanced services, looking to take advantage of the uptake in mobile broadband and thirst for pay-TV. The first phase will include a customer portal for viewing content and e-mail services.
According to the Latin American Council of Multichannel Advertising (LACMA), pay-TV grew in all Latin American countries in the past year, and more than 55% of Latin Americans now have access to some form of pay TV. Also, there are 50 million high speed Internet households in Latin America, with more broadband mandates by many governments across the region. Meanwhile, Informa Telecoms & Media projects the mobile market to grow 7.1% this year, totalling 742 million active mobile subscriptions.
"Providing our customers with world class portal and e-mail services is of vital importance to Grupo TVCable Ecuador, and we're particularly excited about the opportunity to entertain and inform our high speed Internet subscribers," said Grupo TVCable Ecuador CEO Jorge Schwartz.
The operator will be using Synacor's TV everywhere solutions and cloud-based identity management (IDM) services for the rollout.
"Our relationship with Synacor is valuable in providing Grupo TVCable Ecuador further opportunities to cross promote many of our services to our customers, keeping them entertained, engaged and loyal," said Schwartz. "We select and invest in leading technology firms that give us sustainable competitive advantages. We have started the trial planning, scheduling and early execution steps. Our early look at Synacor's platform and its capabilities is both reassuring and promising. Welcome, Synacor, to Latin America."
"Latin America not only one of the fastest growing and largest economies in the world, but also surging in high speed Internet use and mobile device proliferation," said Synacor CEO, Ron Frankel. "We're honoured to help Grupo TVCable Ecuador provide their subscribers with incomparable portal and email services, increasing their enjoyment while also ultimately increasing their ARPU."
He added: "The region's rapid high speed Internet adoption and mobile device escalation offers a unique opportunity for Grupo TVCable Ecuador to introduce the multiscreen experience to its subscribers, so they can access their e-mail, special services and favourite content when they want, where they want, and on the device of their choosing."