Trueffect partners with RedArk for audience targeting

Michelle Clancy | 18-08-2013

Trueffect, a targeting and media measurement platform for advertisers, is partnering with RedArk, a UK-based marketing insights firm, to support RedArk's extensive customer base throughout Europe.

Providing customer behavioural targeting, data mining and segmentation, RedArk conducts qualitative and quantitative data analysis to help customers better understand online behaviour and create a single customer view. As part of this new partnership, RedArk will integrate Trueffect's platform to provide additional analytical insights to identify new media opportunities.
"Current measurement models are challenged by browser and security policies and Trueffect's continued innovation in multi-channel and multi-device measurement is delivering a new standard for actionable analytics," said Mike Adams, director at RedArk. "This level of intelligence will provide a customer view of performance metrics and behavioural analysis and in turn, deliver improved confidence in where our customers should focus their online efforts."
In tandem with this new partnership, the company has also received TRUSTe and Safe Harbor certification, validating Trueffect as a secure platform which complies with complex privacy requirements and attests that the company maintains the privacy and integrity of personal data collected when servicing European clients.