Michelle Clancy | 19-08-2013
MediaCom USA has appointed Mark Fortner as managing partner and head of innovation, continuing a string of new senior hires announced this summer. The position is a new one for the ad agency.
Fortner joins MediaCom from Viacom, where he co-founded a digital marketing innovations team focused on generating results for F500 clients via custom digital marketing campaigns (paid and earned), new media properties, original content, ad products and award-winning social media initiatives.
He has 20 years of marketing experience, including stints with both MGM and FOX including FOX Sports and sister network FX. From there, Fortner became creative director for Heavy.com before going to WPP's Berlin Cameron/Red Cell to head up non-traditional advertising for clients that included Coca-Cola, Samsung, Boost Mobile and Silk Soymilk. After running a number of entrepreneurial ventures, he subsequently joined Viacom.
"Fusing creativity, media and technology to drive results is what I live for – it's my passion," said Fortner. "When MediaCom came forward with an opportunity to build a new, flexible organisation that would do just that for some of the greatest companies in the world, I couldn't resist."
"For an agency devoted to designing and delivering experiences that make people see brands differently, Mark is a dream," added Sasha Savic, CEO of MediaCom USA. "He is an incredibly innovative person with a record of blending a top-notch creative sense with all kinds of media to help amazing companies set themselves apart from their competition. He's already thinking that way for our own clients."
The appointment comes just weeks after the announcement of three other high profile hires, including Jose Bello as head of multicultural; Steve Carbone as head of digital and analytics; and Khartoon Ohan, head of new busines