Louise Duffy | 19-08-2013
Yahoo!7, a 50-50 partnership between Australia's Seven West Media and Yahoo!, has made its catch-up TV service PLUS7 available on iOS devices.
PLUS7 features Channel Seven programmes such as My Kitchen Rules, Home and Away, The X Factor, plus third party content such as Dawson’s Creek and An Idiot Abroad. It launched in March as a result of Yahoo!7's deal with Samsung Apps, which included having PLUS7 preloaded on selected smartphone and Samsung Galaxy devices.
Damon Scarr, commercial director at Yahoo!7, said: “Our users have told us that they want the
ability to catch-up on their favourite shows whenever and wherever they choose. Today’s
announcement means more Australians will now be able to download the PLUS7 app and
access Australia’s favourite TV shows.”
PLUS7 availability on iOS follows the launch in July of the new Yahoo!7 video player, which achieved a threefold increase in completion rates for people watching catch-up TV long-form content on the Yahoo!7 network.
A recent study of PLUS7 users found that 60% of people watching on PLUS7 had not seen the episode before; 48% were watching on PLUS7 as they had missed the chance to see the episode on broadcast; and 70% of people said they were 'definitely' or 'very likely' to watch future episodes on broadcast television.