Michelle Clancy | 20-08-2013
Marketron, a provider of business software solutions and services for the media industry, has announced the appointment of Deborah Esayian as chief revenue officer.
Adding to her duties as co-president of Marketron Interactive, Esayian will now also oversee the sales and business development operations of all three of Marketron's product lines, including radio traffic, mobile and interactive.
"As our customers' business has become more sophisticated, it is important that Marketron is equally equipped to meet the evolving demands of the marketplace," said Jeff Haley, president and CEO of Marketron. "Deb is a recognised leader in our industry and I am confident she will fill this role with the smart client-centric approach she is known for."
Esayian expands her role at Marketron after 19 years of experience in advertising, media and software technology, and has been recognised as one of the most influential women in broadcasting. As co-president of Marketron Interactive, Esayian has led the company's interactive sales efforts, as well as worked with broadcasters and publishers worldwide, helping them build profitable, sustainable interactive businesses.
This restructuring of the sales organisation and its leadership comes on the heels of a number of new client agreements that span all three tiers of Marketron's product offerings. Organising the company's product-specific sales teams under one chief revenue officer will enable further growth and client touch points for Marketron, it said.
"For almost a year now, our teams have been working tirelessly toward integrating collective efforts to provide one-stop customer care and service for our clients," said Esayian. "Our mind set and mission is to foster deliriously happy partnerships with intelligent, smart, efficient solutions that empower our customers' success."