Pascale Paoli-Lebailly | 20-08-2013
Sport celebrities channel Trace Sports has inked a second distribution deal in Israel where it has joined the satellite platform Yes.
Trace Sports is now available on channel 60 to subscribers of the Yes sports package, which represents 60% of the operator's portfolio. The platform reaches 1.5 million subscribers globally.
The launch is the second in the country for the channel after it kicked off in May on HOT.
Produced by Imagine Media, the Hebrew version offers to give in-depth information about Israeli sports champions through reality TV shows, interviews, reports and profiles.