HbbTV extends logo licensing to consumer devices
Parent Category 21-08-2013
The HbbTV Association, which aims to provide an open standard for the delivery of broadcast and broadband services through connected TVs and set-top boxes, has announced that it will license the HbbTV Logo to consumer electronics manufacturers.
Any vendor selling an HbbTV device is now able to use the logo on their device to indicate compatibility with the standard in addition to printed and Web-based promotional materials.
Prior to receiving approval to use the HbbTV Logo, the HbbTV devices must pass the HbbTV Association's Test Suite in order to verify compatibility.
"Using the HbbTV Logo is an excellent way for consumer device manufacturers to demonstrate HbbTV certification and interoperability," Klaus Illgner, chairman, HbbTV Association said.
He added: "As the standard continues to gain momentum around the world, our logo will become more familiar to consumers enjoying a connected television experience based on HbbTV — including compelling catch-up TV, news apps, and other innovative services."
An HbbTV certification body will periodically test the HbbTV devices available on the market to ensure that they comply with the applicable specifications.
If an individual believes that an HbbTV device carrying the logo doesn't adhere to the standard, a complaint can be registered with the certification body and an investigation will be carried out.
The HbbTV standard provides the industry with an open and business-neutral technology platform that seamlessly combines TV services delivered via broadcast with services delivered via broadband, in addition to enabling access to Internet-only services on connected TVs and set-top boxes.
The standard is already deployed in various European countries including Austria, Czech Republic, Denmark, Finland, France, Germany, Poland, Spain, Switzerland and the Netherlands, and a large majority of all connected TV sets sold in Western Europe implement the HbbTV standard.
More than five million HbbTV receivers are currently active globally with the potential to reach over 110 million homes in those countries.
Future HbbTV deployments have also been announced in Europe, Australia, Malaysia and Vietnam, and the standard is also rapidly gaining new supporters in the Americas and Asia.