CASBAA to host Formats Asia
Louise Duffy | 21-08-2013
The CASBAA Convention this year will host Formats Asia 2013. Organised by content distribution company Lightning International, the leading platform for the formats industry in Asia will take place at the Grand Hyatt Hong Kong on 23 October.
Formats Asia will provide opportunities for buyers and sellers to share successes and discuss challenges of programme formats, and will bring together content and format owners, production companies, broadcasters and advertisers.
Topics will include:
- A focus on the current trends in Asia for format owners and producers.
- An insight into broadcasters' requirements in China, India and across the region.
- A specific session on factual, factual entertainment and drama formats.
- Showcasing some of the most recent overall format successes.
- Asian-inspired formats and how they should be exported to the rest of the world.
As well as conference discussions, there will be opportunities for networking with an in-event lunch in the ballroom for speakers and participants. Sponsors will also have the ability to highlight their shows or formats during the event.
Participation in Formats Asia is by invitation from Formats Asia or is included as part of the CASBAA Convention delegate pass.
Founder of Formats Asia, James Ross, CEO of Lightning International, said: "This is a tremendous opportunity for the key content and format-related industry sectors to come together under one roof at the CASBAA Convention. Formats Asia remains an independent event, and both CASBAA and Formats Asia will benefit from synergies developed between the two".
Christopher Slaughter, CEO of CASBAA, said: "As TV formats continue to grow in importance, Formats Asia will be a valuable source of information for executives in the region. We are happy to work with Formats Asia this year to provide our delegates with a well-rounded view of the multichannel TV industry in the Asia Pacific."