Michelle Clancy | 22-08-2013
Bell has launched a fresh Bell TV app for its Canadian footprint, which lets customers watch channels they receive in their home programming package on tablets or smartphones, at no extra charge. The TV everywhere move is a significant milestone for the company's next-gen television strategy.
"Bell has invested billions in building next-generation Canadian wireless and fibre networks to execute our commitment to deliver the best TV experience across every screen," said Wade Oosterman, president of Bell Mobility and residential services, and chief brand officer at Bell. "The Bell TV app gives customers the flexibility to watch TV everywhere, at home or on-the-go. It's the latest proof that with Bell, TV just got better."
In addition to conventional networks CTV and CTV Two, the Bell TV app provides subscribers access to specialty channels Bravo, A&E and History, premium channels TMN, SuperChannel and Movie Central, children's programming on Teletoon, Treehouse and YTV, sports on TSN, Leafs TV and NBA TV Canada, 24-hour news on CTV News Channel, CBC News Network and BBC World News and a wide variety of French language including Super Écran, SRC, V and Canal D, RDS, RDI and LCN.
The Bell TV app also offers a programming guide and interface that supports searching by programme name, description, channel, live or on-demand. Bell Fiber TV customers can also stop and resume on-demand programming between their TV at home and a mobile device. The Bell TV app is available for Android devices at Google Play, BB10 devices in BlackBerry App World and iOS in the Apple and iTunes App Store.
The Bell TV app includes the Bell Mobile TV service, which enables Bell Mobility customers to watch more than 100 unique live and on-demand channels anywhere, over Bell's high speed wireless network or Wi-Fi. A full ten hours of Mobile TV connectivity is provided with many Bell Mobility rate plans or as a $5 per month add-on that does not affect data usage in a customer's plan. Current Bell Mobile TV customers are automatically upgraded to the Bell TV app.