Juan Fernandez Gonzalez | 22-08-2013
The fierce competition among Spanish pay-TV operators is driving them to rethink their commercial decisions. Jazztel and Telefónica have been the first to show their hands, and both have football underlying their commercial offers.
Jazztel is offering a smart TV in instalments: by adding €10 to its monthly online pay-TV package, Jazztel customers can purchase a Samsung Smart TV.
Regarding content, Jazztel has jumped into the football war by offering Canal+Liga de Campeones with no additional charge and Canal+Liga for free until 2014. By signing up to Internet and mobile packages, customers will gain access to a wide range of football programming, currently the most successful TV genre among Spanish audiences.
Jazztel's move has surprised the market, but no similar move has been announced by any competitor so far.
Regarding Telefónica's Movistar TV, the company intends to reorganise its commercial offer only few months after launching the new TV platform. The IPTV service will be divided into two packages, one with all the channels including sports programming and another cheaper one which omits football programming.