Editor | 23-08-2013
Aiming to provide broadcasters and TV producers with a platform offering primary and second screen activities, Pixel Power and never.no have entered into a strategic alliance.
The move will see the broadcast playout solutions firm and social TV and social advertising platform provider build a framework that they believe will create higher engagement with programming.
In operation the new relationship will combine never.no’s Interactivity Suite which will provide the back-end framework needed to enable end-to-end social TV, synchronised companion apps and participation TV allowing the harvesting of social media commentaries across e-mail, SMS, Facebook, Instagram, Twitter into the live broadcast domain. Pixel Power’s graphics technology will then take that information to air, in as graphically rich a way as the broadcaster desires and without the addition, says the company, of “unnecessarily complex” workflows.
“Broadcast absolutely needs to be part of the social media conversation and this has been recognised by TV stations and producers around the world,” said Lars Lauritzsen, CEO of never.no. “From sports fans to reality TV lovers, news hounds to soap opera followers, the interaction between second screen social media activity and TV viewing is a vital interface in the battle for viewer loyalty and creating a real buzz around content.”
Added James Gilbert, Pixel Power Joint MD: “It’s vital that onscreen brand identity is maintained while incorporating these new feeds, an area in which we have a considerable amount of expertise. Social media is here to stay and this strategic alliance allows broadcasters to benefit from technology leaders in both fields.”