LG lauches curved OLED TVs in Europe

August 25, 2013 09.10 Europe/London By Robert Briel

LG curved oled tvLG Electronics is launching its curved OLED TV in Germany, becoming the first TV maker to bring advanced OLED TV technology to European customers.

The curved OLED TV (55EA9800) will be sold at select retailers across the country starting this week and will roll out in other European markets in the fourth quarter.

“LG is fully committed to delivering the most advanced OLED TVs to European customers,” said In-kyu Lee, vice president and head of the TV division at LG Electronics’ Home Entertainment Company. “With next generation display technology and an ultra-thin curved design, our curved OLED TV represents the beginning of a new era in home entertainment.”

DisplaySearch estimates Europe will account for up to 30% of the global OLED TV market by 2017. The respected research firm also projects worldwide demand for OLED TVs will grow to more than seven million units by 2016. As the first company to offer a large-screen curved OLED TV in the US and Europe, LG is hopes to become the standard-setter for the next generation TV market.

The curved OLED TV will be introduced to German customers at a special event at high-end electronics retailer HIFI Profis in Frankfurt. The TV in Germany will carry a suggested price of EUR8,999.00. Prices in other European markets will be announced at launch time.