Parent Category 26-08-2013
The MINITFO YouTube channel has broken its own record, registering two million views in less than eight months. MINITFO, Groupe Média TFO's preschool channel in Canada, provides Francophone preschool content across platforms.
"Our growth since January has been exponential, with MINITFO posting a record 100% increase in its YouTube presence," said Glenn O'Farrell, president and CEO of Groupe Média TFO. "We believe this success is due to the public's insatiable appetite for our quality French-language preschool content."
Groupe Média TFO produces and distributes educational and cultural media content for Ontario's Francophone community and is the largest producer and distributor of French-language educational products in Canada. MINITFO offers short, entertaining content, including games, apps and a series of programmes that are broadcast on TFO television and posted on the MINITFO website. Josée and Louis, MINITFO's presenters, also lend their assistance by extending the learning provided by schools and parents.
"We realise that children view video content on a daily basis using smartphones and tablets," explained Marianne Lambert, producer of the MINITFO series. "With MINITFO, we wanted to meet the emerging needs of children aged 2 to 6 by adopting an intelligent approach to educational content that is inviting, simple and intuitive."
Having achieved this milestone, Groupe Média TFO will continue its efforts to develop and distribute media content for mobile devices, the Web and TV, it said.