Michelle Clancy | 26-08-2013
US cable MSO Cox Communications has introduced Contour, a DVR and middleware solution which implements multiple personal recommendations into an intuitive new guide and provides a tablet app that serves up relevant content to viewers at home or on-the-go. Additionally, Contour's whole-home DVR can record six shows at once and provides two terabytes of storage.
"With Contour we are forging new ground when it comes to delivering a true, personalised TV experience," said Steve Rizley, general manager and senior vice president of Cox Communications Southwest. "Contour brings to life all the features our customers tell us they want, from individual viewing recommendations that are based on their past preferences, to a robust library of video on demand offerings and enhanced DVR capabilities all accessible on multiple devices via an effortless guide."
A recent study of consumer preferences found that Cox video customers spent almost 60% of their viewing time on "convenience" television rather than live TV. Over half of respondents said they use streaming video players, and usage is both increasing and extending beyond the primary TV set. Cox provides more than 90 channels available on secondary devices.
The Contour app, initially available on the iPad, allows up to eight users to create a personal playlist with their favourite shows that they can access whenever they want. In addition to using the interface to discover content, users can set DVR recordings from their iPad. They can also start viewing shows on the iPad and continue watching them on TV with just a touch.
App users will see three panels: 'live', featuring more than 90 national cable channels; 'on demand', initially featuring tens of thousands of titles, with new titles added each month; and 'my library', featuring a watch list of selected content and access to individual TV network apps like HBO Go and WatchDisney.