Michelle Clancy | 26-08-2013
The Miami Marlins baseball team has signed on to use Haivision's Makito HD video encoders to stream live video of the games to fans throughout Marlins Park, on more than 700 flat-panel screens in private suites, concourses, clubs and retail shops.
Using H.264 video compression and 1080p60 video quality, Haivision's Makito HD encoders are designed for IPTV and HD digital signage, providing real-time broadcasts. The Marlins can now show the game from different angles on the field, display video from other games in progress, and include any other type of dynamic audio and video content to entertain the crowd.
"Integrated video distribution plays a key role in fan engagement and participation said JoAnne Gaudreau, vice president of marketing at Haivision. "With the Makito, the Marlins deliver immediate media experiences to fans wherever they are by taking advantage of high quality low latency video over IP throughout multiple venues."
Working with Daktronics, a provider of display technology and media control systems for stadiums and venues, the Miami Marlins have deployed the encoders to bring real-time video of the game across the integrated IPTV system. For Miami Marlins fans, the integrated system gives them the confidence to leave their seats, explore the ballpark and visit concessions and retail areas, without missing any key moments of the game.
"The advantages of network video are clear for large scale deployments, but we needed to avoid the pitfall of solutions that introduce significant delay between the action on the field and the displays within public areas and private boxes," said Matt Anderson, control systems marketing manager for Daktronics. "There's nothing more important in the sports world than right here, right now, and that's why real-time, low latency is so important. Haivision's Makito combines the best HD picture quality with incredible performance allowing us the flexibility to deliver video anywhere within the facility with ease."