Louise Duffy | 26-08-2013
Australia's Network Ten has launched Generate, a new premium creative solutions division.
Generate will cover content creation, sponsorships, activations, integration, talent engagement, experiential marketing, and insights and data – across any screen and any platform.
The new division will led by Network Ten national sales manager Kylie Rogers, who will step into the role of national head of Generate.
Rogers said: “Generate has been established in response to requests from advertisers and agencies for a highly-focused content-led ideas department that can amplify and socialise their brands across multiple screens.
“Generate’s staff includes like-minded industry leaders, made up of content specialists and integration experts. We are passionate about great content and inspired by powerful insights.
“For advertisers and agencies, Generate represents a new way to access our assets and work with Ten to create content that can be amplified off-line, online and on-ground."
The launch of Generate is part of a broader restructuring of Network Ten’s sales division. Over the past month Network Ten has set up new trading and client service departments, headed by Rod Prosser and Kelly Healy respectively.