Tennis Channel launches TV everywhere app, starting with Verizon FiOS
Parent Category: 27-08-2013
Tennis Channel has launched its first TV everywhere application, giving Verizon FiOS TV subscribers and National Cable Television Cooperative (NCTC) customers free access to its linear feed either online or via mobile.
The network is launching this in conjunction with the kick-off of the two-week US Open in Flushing Meadows, New York.
The Tennis Channel Everywhere app – free to all Apple and Android users, regardless of whether they currently get Tennis Channel – will have a new authentication feature that allows the subscribers of participating distribution partners to access the network's linear stream. This is currently limited to Verizon FiOS TV and NCTC, with the expectation of rolling out additional participants in the coming months. Verizon FiOS TV users also can log on through the My Verizon online portal, and NCTC has added Tennis Channel to its WatchTVEverywhere authentication system.
"For the first time in history, fans now have 24-hour, mobile access to the only television network that covers 85% of an entire sport, and every one of tennis' top 100 tournaments, including all four majors," said Patrick Wilson, senior vice president of distribution at the Tennis Channel. "When we launched our Tennis Channel Everywhere app this spring we made it clear that we wanted to work with our distribution partners to bring an authenticated linear stream to their subscribers as soon as possible. Thanks to Verizon FiOS TV and NCTC, today we've taken those first steps, and we look forward to working with others."
Though introduced with the US Open, Tennis Channel TV Everywhere will continue on Verizon FiOS TV and NCTC following the tournament.
"FiOS customers who are also zealous tennis fans are obviously going to love the addition of Tennis Channel Everywhere to our online TV line-up and thanks to the efforts of Synacor; they'll see it first with the US Open," said Terry Denson, Verizon's vice president of video content and strategy. "We continue to break the borders of confinement tied to the traditional TV model. This addition, along with other recent content partner adds, brings Verizon's TV everywhere channel count to 67. And in many ways, we are just getting started – so much more to follow."
Unlike other traditional American sports that typically feature two-to-three-hour games in the evenings or on weekends, tennis' tournament nature is tailor-made for mobile applications that allow fans to stay on top of the players and action throughout the entire day. Tennis Channel's daily, week-after-week tournament schedule covers more events than can be consumed in one television sitting, multiple matches in a wide variety of time zones, with daylong telecasts and overlapping tournaments at times.
Following the launch of its Tennis Channel Everywhere app in May, Tennis Channel said that it has held encouraging discussions with all of its major distribution partners about expanding the service.