Roku appoints first CMO

Michelle Clancy | 27-08-2013

Roku has announced it has appointed Matthew Anderson as the company's first ever CMO.

Over the last year, Anderson has served as a strategic advisor to Roku working on corporate strategy and development, including the recently completed fund-raising effort. He's also been tasked with supporting marketing and communications endeavours. In his new role, Anderson is responsible for global marketing and communications across the company's three business units device sales, content and services, and OEM partnerships.
"The explosive growth of streaming is the most exciting trend in media and Roku is well known for pioneering the streaming experience," said Anderson. "I have enjoyed working closely with the Roku team and relish the opportunity to connect millions of new customers with Roku's ingeniously easy way of making great entertainment instantly available on TV."
"Matthew has been a tremendous asset to Roku and we are delighted to have him officially join the executive team as CMO," said Anthony Wood, founder and CEO of Roku. "His deep media and marketing experience will be instrumental in amplifying our brand voice and growing the business as we enter the next phase in the streaming market."
Prior to his advisor role at Roku, Anderson was one of the top international executives at News Corp. As group director of strategy and corporate affairs for Europe and Asia, he strengthened performance of the television businesses (now 21st Century Fox) and oversaw a wide range of branding, marketing, channel packaging, programming, communications and corporate responsibility initiatives.
Before News Corp, Anderson ran all brand marketing and communications at BSkyB and served as CEO of Ogilvy PR's Asian and European networks.