Jörn Krieger | 27-08-2013
German commercial broadcast group ProSiebenSat.1 will launch its new TV channel ProSieben Maxx on 3 September 2013 within the programming of six TV channels.
The new free-to-air channel will capture the frequencies of its sister services Sat.1, ProSieben, kabel eins, sixx and Sat.1 Gold when it goes on air live from Berlin.
From 8.12pm to 8.15pm CET, host Funda Vanroy will report live from the red carpet of the kick-off party event in Berlin. The official launch will take place at 8.15pm CET with the German free-to-air TV debut of Hollywood blockbuster Captain America: The First Avenger.
ProSieben Maxx will show TV series like Homeland, Episodes and Spy in the English-language original versions with German subtitles, as well as movies, BBC documentaries and original productions. The target group are men between 30 and 59. During daytime, the channel will screen children's and youth programmes under the brand name Yep!
At launch, the advertising-financed channel will reach more than 60% of German TV households via satellite and cable, for example via Kabel Deutschland, PrimaCom, Tele Columbus and NetCologne. In Munich and southern Bavaria, ProSieben Maxx will also be available on DTT.