Parent Category: 28-08-2013
As the online video market hots up in terms of monetisation, SpotXchange has appointed a new director of publisher development for UK operations.
The company claims to offer the largest global marketplace of video ad inventory, with more than 400 million auctions per day reaching 120 million unique visitors in over 60 countries each month.
It has now turned to Nick Welch to be responsible for developing strategic relationships with publishers across the UK. Welch's recruitment follows the recent appointment of Ana Garcia in Spain and Sophie Davidas in France as business development directors for their respective countries.
Commenting on his move, Welch said: "Having been involved with programmatic selling and buying at various points in my career, I have seen how the digital video ad market has grown and evolved. The opportunity to play a key role in the evolution of programmatic video for a business built on trust and industry-leading transparency is extremely exciting. This is a great time for publishers to evolve from a tactical to strategic play in programmatic video with SpotXchange as we continue to innovate on tools for the sell side that will maximise publishers' revenue."
Added Andrew Moore, SpotXchange's European managing director: "This appointment will help bolster our work with premium publishers in the UK as they make the transition to an automated model. There is a real shift in the market from manual transactions to programmatic media buying and we look forward to leveraging Nick's expertise to get more publishers on-board as the programmatic revolution continues in digital video advertising."