Louise Duffy | 28-08-2013
Sports content and branding solutions firm TSA (formerly known as Total Sports Asia) has appointed Sherman Tan as Vice President Partnerships.
Based in TSA’s Singapore office, Tan's remit will be to further strengthen TSA’s Partnership Team which works with some of the leading brands in Asia and helps brands connect with powerful Sports platforms globally.
Tan joins the company from FOX Sports where he was Head of the Events Management Group.
TSA group CEO and founder, Marcus Luer, said: “We welcome Sherman with open arms to the team. His has a proven track record and I have no doubt that he will be a great asset to the company, besides that he is just a super nice guy. Singapore is an important market for us and having Sherman on the ground will tremendously increase our connectivity to the big local and regional based brands in the market, in addition to his strong regional contacts.
"As an Agency we have gone from being an Asian focused player in our first 10 years to an agency which over the past six years has gone global .We are involved in over 70 events worldwide, have broadcaster deals in every TV market on the planet and Sponsorship deals which span from San Francisco to Delhi and Sydney. Asia is still our home base and core strength and Sherman’s knowledge and relationships in this space will be invaluable to the business going forward.”
Tan added: “I am thrilled and excited about joining the team at TSA, the opportunity to create and further expand the Singapore initiatives and operations, as well as to develop new revenue streams and events initiatives in Asia for the company."