Louise Duffy | 28-08-2013
The second series of The Block NZ has launched to a bigger audience than the first series, which was TV3’s top-rating show for 2012.
The first episode of The Block NZ attracted an average audience of 412,400 viewers (5+) for the New Zealand broadcaster, a 10% increase on the 374,600 the DIY reality show launched with in 2012.
Some 801,500 viewers tuned in during the one-hour launch episode, up from 732,200 in 2012 (5+ cume).
In the key commercial demographics, the launch episode won a 33.4% share of the 25-54 demographic, and was popular family viewing with a 34.6% share in the Main Household Shoppers with Children demographic.