Editor | 28-08-2013
2013 is turning out to be an annus mirabilis for TalkTalk which has now signed up its 500,000th TV customer, just 11 months after launching its YouView service.
As an indication of the current rate of growth, as it reported its yearly financials for the year ended 31 March 2013, TalkTalk boasted 230,000 IPTV subscribers.
The UK ISP says that the milestone confirms its position as the UK's fastest growing TV service, which it launched at the end of September 2012, providing customers with a free set-top box to access the
YouView non-subscription TV and video on-demand (VOD) service. It also offers customers access to premium, on-demand content such as Sky Movies and all five Sky Sports channels on a month-by-month basis with no costly annual subscriptions.
"Reaching this milestone in less than a year is a great achievement, but it's just the beginning. Each week thousands more homes are signing up to YouView from TalkTalk," declared Dido Harding, TalkTalk's chief executive. "Customers tell us they love the great value entertainment we offer, plus the flexibility to watch it when and how they want. As the UK's fastest growing TV service, we remain committed to bringing affordable pay TV to more and more families across the country."
TalkTalk added that three-quarters of its TV customers are choosing to upgrade from Freeview and Freesat, and a quarter of customers have bought paid for content with family entertainment, movies and children's programmes proving most popular.