August 29, 2013 08.06 Europe/London By Robert Briel

Samsung is launching its first ever curved OLED TV (S9C) in Europe this September promising a “true cinematic viewing experience”.
The Samsung S9C is the first TV to feature Multi Viewcapabilities meaning two people can watch completely different full-screen full-HD content, even in 3D, on the same display with corresponding audio and controls. This innovative Multi View feature is like having two TV’s in one and is enabled by Samsung’s 3D Active glasses.
The curved OLED set comes with a so-called Connection box, which allows for a single cable for all connections, this reducing clutter. The box also serves as an Evolution Kit, allowing upgrades of the TV set in years to come.
Samsung’s Curved OLED TV also incorporates all Samsung Smart TV features including the new Smart Hub interface, which organises entertainment and content into five convenient panels: On TV, Movies and TV Shows, Social, Apps as well as photos, videos and music. The TV also features the built-in S Recommendation feature which recommends content based on the owner’s viewing habits.
The TV set is now available for ordering in Europe with the first sets to be delivered in the first week of September. Retail price in Europe is set at EUR7,999.00