Mobile makes mainstream march into TV viewing habits

Joseph O'Halloran | 29-08-2013

New research from the Ericsson ConsumerLab has revealed place-shifting as a mainstream activity with almost three-quarter of those surveyed watching TV and video on mobile devices each week.

Fundamentally the survey revealed that traditional linear TV and scheduled broadcast viewing has remained steady and will continue to do so. The survey data showed that 83% of people watch traditional media more than weekly, a figure that has not changed over the last two years despite the increased availability of alternative devices. By contrast the data also showed that consumption of physical media.

In addition to 72% using a mobile device for watching TV, the survey found that a similar percentage multitask by using mobile devices while watching TV. Just over two-fifths watch TV on mobile devices outside the home. Over half of the respondents state that their computer and internet connection are integral parts of their TV and video consumption habits.

In addition to an increase of "place-shifted viewing by watching one piece of content across several locations and times, Ericsson ConsumerLab also revealed a change in on-demand habits. On-demand is now firmly established but the type of on-demand viewing is evolving with viewing of recorded broadcast TV and downloaded movies and shows dropping significantly.

Consumption of streamed on-demand/time shifted TV and video, including YouTube has remained constant, with just over there fifths partaking in this activity. Interestingly on-demand is breaching out across the older age demographics. The survey found an 18% increase in more than weekly on-demand viewing since 2011 among people aged 55-59.

Commenting on the trends revealed by the latest version of the ConsumerLab report also Anders Erlandsson, Senior Researcher at Ericsson ConsumerLab, said: "When the TV industry began talking about mobile TV, everyone assumed it was going to consist mainly of professionally-made shorter video clips. Now, we see a really interesting twist on that story. People are indeed watching shorter video sessions, but they create the video clips themselves by pausing and resuming full-length TV shows and movies whenever it suits them. We also noticed that there is a continuing re-definition of television and video among consumers.