August 29, 2013 09.08 Europe/London By Robert Briel
The TV set’s Red Button is the central theme of a new, nationwide campaign in Germany to raise awareness of the HbbTV services.
In a combined effort, all German private and public broadcasters will launch the Auf ROT geht´s los! (It all starts with RED) campaign on September 5. The campaign will comprise TV spots, information leaflets and more to inform viewers of the possibilities of their smart TV sets.
The campaign will show how HbbTV offers on-demand programming, EPGs, extended information with programmes, high quality teletext pages, live streams, special events and more.
According to research by GfK Retail and Technology there are now five million HbbTV sets in the German homes and an installed base of a total of seven million is expected by year’s end.
The following German broadcaster are now offering HbbTV services: Das Erste and all TV and radio stations that are part of ARD, Channel 21 (shopping), HSE24 (shopping), Kabel eins, n-tv, ProSieben, RTL Television, RTL II, RTL Nitro, SAT.1, sixx, Sonnenklar.TV, Super RTL, Vox, QVC (shopping), ZDF and all partners of ARD and ZDF.