August 29, 2013 20.40 Europe/London By Robert Briel
Trendrr announced that it has been acquired by Twitter in order to further integrate its service with TV networks and advertisers.
For the past five years, New York-based Trendrr has been working with real-time data and television, “unlocking the power and value of engagement around TV and creating compelling media experiences around content.”
According to Trendrr’s Mark Ghuneim, “Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content.”
The company has two products, Trendrr TV and Curatorr. Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter.
Curatorr, the company’s Twitter certified product, works with media companies, marketers, and display ecosystem partners “to create compelling user experiences.”