Dentsu to participate in Anime Festival Asia Singapore 2013
Louise Duffy | 30-08-2013
Japanese advertising and PR agency Dentsu has announced its participation in the upcoming Anime Festival Asia Singapore 2013, a Japanese pop culture event that will be held in Singapore from 8-10 November.
As a major investor and co-organiser of the festival, which is supported by local youth as a source of Japanese content, Dentsu aims to further the promotion of the Japanese Government’s Cool Japan initiative and contribute to increasing the presence of content providers and other Japanese companies in the region.
Anime Festival Asia (AFA) was first held in 2008 and has seen the number of local and international visitors grow from 25,000 in 2008 to more than 80,000 last year. Events include screenings of the latest anime, talk shows featuring voice actors, concerts by Japanese pop stars and fashion shows.
In 2012 AFA launched satellite events in the region, with AFA Malaysia and AFA Indonesia held in Kuala Lumpur and Jakarta in addition to the main event in Singapore.