Telemundo sees top local ratings in Houston, Miami
Gabriel Miramar-Garcia | 30-08-2013
Telemundo is continuing its local ratings streak: during August, Telemundo Station Group's late evening news and two of Telemundo Media's original productions (Marido en Alquiler and Santa Diabla) delivered strong performances among adults 18-49 in key markets, according to Nielsen data.
Telemundo Miami's Noticiero Telemundo 51 at 11pm continues to be the most watched local newscast across all stations in the market, while Telemundo Houston's Noticiero Telemundo Houston at 10pm was the fastest-growing local newscast for its fifth consecutive month.
In addition, Telemundo's newly premiered telenovelas are the No 1 overall programmes in their time periods among adults 18-49 in the Miami market. Marido en Alquiler (Husband for Hire, M-F 9pm ET), starring popular telenovela stars Maritza Rodriquez, Sonya Smith and Juan Soler, was the most watched programme across all stations, regardless of language, among adults 18-49 in Miami. It ranked No 2, regardless of language, in the same demo in New York. In addition, Marido en Alquiler delivered double-digit year-over-year growth among adults 18-49 in Phoenix (+60%), Dallas (+45%) San Francisco (+26%) and Miami (19%).
Santa Diabla (Broken Angel, M-F 10pm ET), the steamy telenovela starring Gaby Espino, Aarón Díaz and singing sensation and actor Carlos Ponce, was the No 1 programme across all stations, regardless of language, among adults 18-49 in Miami. It ranked No 3, regardless of language, in the same demo in Los Angeles, New York and Houston, outperforming general market programming. In addition, Santa Diabla delivered double digit year-to-year growth in Phoenix (+78%) and Houston (+24%).