AT&T launches TV everywhere for Longhorn Network in Texas
Michelle Clancy | 30-08-2013
Hook 'em horns: AT&T U-verse and ESPN have launched live online and iOS app access to Longhorn Network – the 24/7 channel devoted to University of Texas athletics and academics as well as cultural programming from in and around the greater Austin community.
AT&T U-verse customers who receive Longhorn Network as part of their video subscription service will be able to watch the network's exclusive live events and content via TV everywhere apps on their computers, iPhones or iPod touches, at home or on-the-go. Customers will be prompted to provide their AT&T U-verse member IDs and passwords to access live content online at LonghornNetwork.com and on iPhone and iPod touch via the Longhorn Network app, available free to download in the App Store.
Programming highlights include three UT home football games including the season opener against New Mexico State on 31 August, Ole Miss on 14 September and Kansas on 2 November, plus exclusive pre- and post-game coverage of all Texas football games in Texas GameDay and Texas GameDay Final. Longhorn Network also provides access to the football team with Texas All Access.
"Together with AT&T U-verse, we are serving University of Texas sports fans and adding value to customers' subscriptions by delivering access to Longhorn Network's must-have programming anytime, virtually anywhere in time for all the action and excitement of college football," said David Preschlack, executive vice president of Disney and ESPN Media Networks.
Live event coverage of men's and women's basketball, baseball, softball, volleyball, soccer, tennis, rowing, track and field and golf, as well as select NCAA events featuring Texas, round out the robust programme schedule.
"We are excited to offer our AT&T U-verse customers access to Longhorn Network virtually wherever – and whenever – they like, on the screen that they choose," said Aaron Slator, president of content and advertising sales at AT&T.