September 2, 2013 11.26 Europe/London By Robert Briel
ProSiebenSat.1′s brand new channel ProSieben MAXX is launching to a potential audience of 60 million viewers.
The male-skewed channel is launching on Tuesday, September 3 at 20.12. The broadcaster has signed distribution deals with “all relevant platforms.”
Deals are in place with cable operators Kabel Deutschland, Unitymedia Kabel BW, Tele Columbus, Primacom, and Netcologne. Details about IPTV distribution (including Deutsche Telekom Entertain) are to follow.
The channel is available as a free-to-air channel on Astra at 19.2 degrees East as well as on digital terrestrial in Munich and Southern Bavaia.
ProSieben MAXX is aiming at male viewers between 30 and 59 years – with US TV series, documentaries, reports and dedicated magazine programmes. During daytime there will be a kids block under the YEP! brand.