Foxtel commissions Australian version of The Face
Louise Duffy | 03-09-2013
Foxtel and Shine Australia are producing a local version of the reality show The Face, headed by supermodel Naomi Campbell.
The Face is a modelling competition series following three supermodels as they use their knowledge of the industry to mentor their teams of up and coming models. The winner of the show will become The Face of a major brand.
Campbell said: “I’m looking forward to working with Foxtel and Shine Australia in bringing The Face to Australia. Having found amazing girls in America and the UK, I can't wait to see what talent Australia has to offer."
“The show is a real insight into the modelling world – it's authentic, fast paced, and gives our aspiring models a taste of what it is really like. We're trying to find contestants who have the whole package – a beautiful face, great body, unique look, confidence, drive and passion, the ability to change and transform, a willingness to follow direction, and, above all, a strong work ethic."
Foxtel executive director of television Brian Walsh said: “Naomi Campbell is an industry icon. She is one of the world’s original supermodels who continues to set the benchmark for the industry, and we are delighted to have secured her to join Foxtel and headline The Face Australia.
“Having such a dynamic personality at the helm of this exciting new format will generate huge buzz for Foxtel, and further illustrates our commitment to developing unique and compelling content for our customers."
A Shine America format, The Face will be produced by Shine Australia exclusively for Foxtel.
Shine Australia CEO Mark Fennessy said: "Naomi Campbell is a catwalk superstar – a doyenne of the runway. Together with Foxtel we're thrilled to welcome her to Australia for The Face – a brilliant new series that creates the next generation of supermodels. With fashionista mentors, real brands and real campaigns, viewers will get double the drama, tension and excitement. It takes one great face to know another."