Yuji Watanabe named managing director, BBC World News Japan
Louise Duffy | 03-09-2013
Yuji Watanabe has been appointed as managing director of BBC World News Japan, heading up the BBC’s new business in Japan.
His priorities as managing director will be exploring new business opportunities for the channel, expanding existing platforms and building the profile of BBC World News with Japanese audiences.
BBC World News has been available to Japanese audiences since 1994 and Japan continues to be a key market for the channel’s international business strategy. It is currently the only territory in which the BBC translates its English-language content into the national language.
Yuji Watanabe began his career in 1982, initially in advertising, working at several international agencies including McCann Erickson, ADK, and Ketchum Advertising. He then spent several years at Fox International Channels where among other things he oversaw the launch of Fox Life HD and Foxcrime, and helped develop FIC’s businesses by launching video streaming sites for mobile phones.
After leaving FIC in 2008 Watanabe started up his own company, MONK Corporation, where he focused on digital marketing consulting. He also served as a board member of Digital Plus, a pioneer of digital marketing business in Japan.
Colin Lawrence, distribution director of BBC Global News, said: “I’m delighted to welcome Yuji Watanabe as MD to BBC World News Japan. His experience of working with international media brands in the Japanese market along with a thorough understanding of the momentous changes happening within the media industry as a whole will enable him to add real value to our already successful Tokyo-based business.”
Watanabe added: "The BBC is the most trusted international news broadcaster in the world and I’m really looking forward to broadening and growing the business across Japan."