September 3, 2013 10.56 Europe/London By Robert Briel

On-demand service Viewster has appointed Robert Franke as director of contents and productions to reshape the company’s offering as it seeks to differentiate itself from other players.
Since the beginning of the year, Viewster has focused on enhancing its existing content inventory with TV and Web series, as well as films and documentaries, that are highly entertaining but aren’t readily available through other on-demand service or traditional TV channels. Leading Viewster’s content acquisition, Robert will implement this new strategy worldwide.
Kai Henniges, CEO of Viewster, said: “Robert joins Viewster with a brief to set us apart from the industry both in the kind of titles acquired but also in the way we reach out to the artists. Robert is already working on this and we’ll be able to disclose some of his plans soon. Robert’s experience in content acquisition and as a producer sets us on a really good footing to make Viewster a unique place for high-end video entertainment.”
Robert returns to Viewster, where he previously held the role of head of content. With over ten years of media industry experience and a strong focus on content strategies and licensing, Robert has even directed and written his own feature films. Previously, Robert has held the role of head of content at MyVideo, where he oversaw all development of programming and content strategies to ensure content was put to its best and most effective use on MyVideo and other ProsiebenSat1 platforms.
Henniges added: “Robert’s return is testament to the growth that Viewster has achieved over the last year. We are excited to have him back in the fold.”