September 3, 2013 20.44 Europe/London By Robert Briel
Laurent Malek, 50, is joining i24news, the newly launched international news channel as Chief Marketing and Commercial Officer.
Malek’s main responsibility will be to set up a marketing strategy that will enable the channel to increase its awareness, distribution and ad sales globally.
Maek started his career at Philip Morris. He joined the Walt Disney Company in 1996, to launch the Disney Channel France as marketing director. Laurent was then promoted to managing director of Walt Disney Television, Italy in 2000, and in next five years Disney Channel Italy expanded from 100,000 to over 3 million subs.
Lately, Laurent was Chief Business Officer of the French start up lekiosk.com, leader in digital newstands in France, after having launched lekiosk.com on the Italian market.
Frank Melloul, i24news CEO, said in a statement: “Laurent’s appointment in the team demonstrates the ambition of i24news to increase its awareness and distribution internationally. His recognized experience in the TV industry and in the development of brands is a major asset for the success of i24news.”
i24News broadcasts from Jaffa port, the channel is available on cable and satellite, as live online stream LIVE (www.i24news.tv) and via satellite in Europe, Asia, Africa and the Middle-East on Hotbird 13, Astra 19.2, SES 4 and Asiasat 5.