Editor | 04-09-2013
The number of homes paying for IPTV is set to soar to 167 million by the end of 2018 according to a new report from Digital TV Research.
The Global IPTV Forecasts report calculates that this would represent a spectacular rise of 98 million subscribers in the five years to 2018, and a rise of 153 million over the last decade.
The report makes clear that Asia Pacific will be the IPTV subscription powerhouse, adding 71 million subs between 2012 and 2018, 73% of all new subscribers. Digital TV Research noted that half of the top ten IPTV countries by subscribers were in the Asia Pacific region by the end-2012. China is set to supply 76 million (46%) IPTV subscribers by 2018, up from 23 million (33%) in 2012 and 1.1 million (8%) in 2008. India will contribute 4.7 million up from only 153,000 at end-2012. Strong growth is also expected in Russia.
There will also be a commensurate surge inn IPTV business. "IPTV penetration will exceed 10% of TV households by 2018, more than double the 2012 figure and up from only 1% in 2008," revealed report author Simon Murray. "IPTV revenues [from subscriptions and on-demand] will grow to $21.3 billion by 2018, up from $12.0 billion in 2012 and $2.8 billion in 2008."
The survey shows that the US will remain the largest IPTV revenue earner by taking 30% of the 2018 total (down from a 40% share in 2008). France will drop from second place in 2012 to fourth by 2018. China will take second place in 2018, with revenues nearly quadruple the 2012 figure. Asia Pacific's share of the global total will increase from 13% in 2008 to 34% by 2018, just behind North America. From the $9.3 billion additional revenues to be created between 2012 and 2018, the US will provide $1.9 billion. The Asia Pacific region will contribute an extra $4.0 billion, led by China ($1.7 billion more) and Japan ($1.1 billion).