Juan Fernandez Gonzalez | 05-09-2013
Orange has finally decided to commit itself to TV in Spain, announcing the addition of a video-on-demand (VOD) service to its online TV platform.
Jean Marc Vignolles, adviser at Orange Spain, said the operator is ready to offer a personal TV service for every kind of device, everywhere, thanks to the company's mobile connection. Orange TV is scheduled to arrive on-demand by the end of September. "Instead of being in front of the TV, we suggest a multi-platform experience and offer our service on every screen," explained Vignolles.
No details of prices or packages were disclosed, but the VOD service will be in HD.
With this move, Orange is looking to relaunch its TV service which has been in decline lately. Despite having over six million customers worldwide, in Spain the client base is only 65,000, of which over 3,000 left in the first half of the year.
In June, the company announced that its new goal is to reach 100,000 users before the end of the year, but it didn't specify how. Now light has been shed on its plan: a VOD service to cater for the growing on-demand market in Spain, which seems to be seeing more success than traditional pay-TV platforms.