Juan Fernandez Gonzalez | 05-09-2013
Claro Panamá plans to invest $150 million over this year and next to reinforce its position in the telecoms market, where it's currently the third biggest phone operator and leader of the direct-to-home (DTH) sector, with over 80% of the country's customer base.
Antonio García, Claro's manager, explained that the company hasn't seen any real profit in Panama yet, and doesn't expect to in the next ten to 15 years. However, the America Movil subsidiary has climbed up to third position among telecom operators and has no rival in DTH.
Claro arrived in Panama five years ago, and since then has invested over $600 million in the network. The infrastructure is "strong enough," said García, but the company will still invest another $75 million this year and the same amount in 2014.
Panama is probably the most stable market in the Central American region, seeing a 10.6% growth in 2012 and the highest penetration of telecommunications in the region. This may be why Claro is so focused on establishing itself in the country.
Since 2008, the telco reached 49% in the mobile Internet market (in which it leads in LTE networks) and 17% in the pay-TV market.