September 5, 2013 09.38 Europe/London By Robert Briel

Eutelsat Communications and Samsung Electronics are combining their expertise at the IFA show in Berlin for a world first demonstration of a consumer-ready Ultra HD satellite broadcast on a Samsung UHD TV.
The two companies will display a DVB-S2 Ultra HD signal transmitted by satellite and received directly on a commercially available UHD TV. The showcase will be demonstrated during IFA’13 at Samsung’s booth in Hall 20 and also at the joint booth of ANGA/DVB in Hall 11.
The Ultra HD broadcasts will be delivered using the Eutelsat 10A satellite that hosts Europe’s first dedicated Ultra HD channel. Samsung will display the immersive images on the first future-proof UHD TV with integrated Ultra HD reception and decoding capability.
Michael Zoeller, senior director, European Sales and Marketing in Samsung, said: “UHD is the future of TV, and the technology is now commercially viable with regards to affordability of products and processing power. With this world first UHD channel broadcasting direct to a consumer TV via satellite, Samsung is once again reinforcing its technical leadership in UHD displays. UHD broadcasting standards are expected to be finalized soon and our products are future-proof thanks to the Evolution Kit that supports current and future transmission standards.”
Markus Fritz, director of commercial development and marketing at Eutelsat, added: “This showcase underscores the full compatibility of our satellites with the most advanced and sophisticated broadcasting services. Having launched the first demonstrations of Ultra HD in January, we are delighted to take the most exciting development in TV to a new level with Samsung. As a core broadcasting infrastructure for the direct delivery of Ultra HD content to consumer TV sets, we are proud to demonstrate once again Eutelsat’s pioneering role in driving innovative TV broadcasting technologies for the broadcast industry.”