September 5, 2013 11.08 Europe/London By Julian Clover

Digital media content management service Saffron Digital has been sold to Toronto-based Cinram in a US$47 million deal (€35.6 million) by owners HTC.
Saffron Digital, which has offices in London and Beverley Hills specializes in the global management and delivery of premium multi-platform video services.
Cinram is a leading service provider to the entertainment industry and one of the largest global manufacturers and distributors of Blu-rays, DVDs and CDs for the world’s leading motion picture studios, record labels and game publishers.
Acquired by Najafi Companies earlier this year, Cinram also provides digital and creative services through its Los Angeles-based digital media agency, 1K Studios. 1K is known for its award-winning work in digital book and app development, enhanced user experience and consumer engagement.
Saffron Digital is an ideal partner to add to our Cinram portfolio,” said Najafi Companies CEO Jahm Najafi. “Its cloud-based digital content delivery and usage is industry-leading and adds further depth to our entertainment related investments and holdings.”
Saffron Digital will be exhibiting at IBC in Amsterdam from 13-17 September on Connected World stand 14.154.