Joseph O'Halloran | 06-09-2013
23 million new subscribers have been added to the pay-TV market over the first half of 2013, driven mainly by a buoyant telco TV market, according to a new survey from ABI Research.
This represents a 3% year-on-year rise said the analyst’s report, part of its Pay TV Research Service, which also found cable and terrestrial pay-TV services likely to experience virtually flat growth. Overall, ABI expects that worldwide pay-TV subscribers will reach 895 million by the end of 2013, generating service revenue of $245 billion.
The research also calculated that globally, telco TV service revenue market share should increase more than one percentage point to capture 14% market share, but with cable TV service revenue market share decreasing to 47% in 2013 from 48% in 2013.
Looking at where the growth is likely to occur, the analyst predicts Asia-Pacific to be the main contributor of subscriber net additions, surpassing a North American pay-TV market that is growing at its slowest rate due to high, 80%, saturation. Growth in the latter region will be largely based on the increasing take-up of IPTV services.
“North American telco TV operators, such as AT&T and Verizon, have demonstrated strong subscriber additions in the first half of 2013,” explained Khin Sandi Lynn, industry analyst. “[We] forecast that more than 1.5 million telco TV subscribers will be added in North America in 2013 to reach 11.9 million subscribers. The region will generate service revenue of USD 10 billion from telco TV service in 2013.”